You have been trained in collaborative practice, you know it can benefit clients and their families and you want to educate the public and attract more clients to your practice. Unfortunately, in your community not enough people know about Collaborative Practice and the value it can provide.
A key strategy for increasing awareness about collaborative practice is media relations. Clients listen to and are influenced by what they read in the newspapers and internet, see on the television or hear on the radio. A notable story about Collaborative Practice in a reputable publication can significantly increase the visibility and credibility of collaborative practice in your community.
At the same time, a negative story can raise concerns and have the opposite effect. How do you attract the media to notice Collaborative Practice in your community and assure your strategy results in a positive story?
You have two opportunities to attract the press. One is through initiating the story though a press release that you create or pitching a specific story concept to a reporter. The second is responding to a call from a reporter for a comment.
The following tips will assist you in talking to the media for both opportunities.
Collaborative Practice is an exciting story that is benefitting families across the globe. Take the first step by telling your story through online press releases, calling your local media or writing articles for local and national publications.
A glance at Google alerts for Collaborative Practice demonstrates the collaborative community world-wide has been successful in increasing stories about Collaborative Practice in the media. By being media savvy you can maximize the opportunity to increase awareness of Collaborative Practice and position yourself as a leader in the industry.
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