It’s tempting, when you’re trying to build business, to say yes to mediation and related gigs that are significant stretches for your skill level or experience.
I’ll figure it out as I go along, you say to yourself. Or perhaps you subscribe to the “fake it until you make it” school of business. It makes me cringe even to type that!
There’s a lot of wisdom in saying no instead, as pointed out by David Bresler of the Breakfast Network, as quoted by Marketing Mentor Ilise Benun:
An offer of a lucrative project that is different from anything you have done in the past or a mismatch for your skill set. Even if you believe that you can do it, you are bound to make mistakes this first time around and thus both damage your reputation and not make the kind of return you are used to (or even lose money). It is tempting to go to school on somebody else’s nickel, but, in the end it is usually a bad policy.
There’s stretching yourself and then there’s really stretching yourself. Slight stretches can help improve your skills. Significant stretches can damage your credibility, a mediation marketing no-no from which it can be difficult to recover.
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