In what began as a mild dare, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation.” The resulting book, The Age of Conversation 2, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking collection of essays about the value of dialogue in the world of marketing and idea-building. Contributors hail from 29 U.S. states and 14 other nations.
I’m proud to be among the contributors to The Age of Conversation 2, which comes out on October 28. My essay, “Emptying Your Teacup in the Age of Conversation,” uses an old Zen koan, or story, to discuss the new marketing as an act of dialogue, instead of an act of controlling a one-way message. Collaborating on a book about conversation was a natural extension of my work as a dialogue-builder and my work helping mediators market themselves more effectively.
Not only does the book promise to be a compelling read about marketing and dialogue, but it also promises to do good in the world: 100% of profits will be donated to Variety, the Children’s Charity. Every one of us who contributed agreed to channel all proceeds there. You can buy it in downloadable e-book ($12.50), softcover ($19.95) and hardcover ($29.95) beginning on the 28th.
These are the contributors that helped make The Age of Conversation 2 happen. Why not click on some of the names and visit their blogs? I plan to find some new, informative and compelling reads from this list and hope you will, too.
Product and process. These are the two areas of focus for any successful business. As a business owner or manager, your primary focus is naturally on the products or services...By Tim Hicks