Imagine, I turned around in my seat and there was the guy who authored two of the most useful marketing books around: Cashing in With Content and The New Rules of PR. We struck up a conversation and before you know it David agreed to be interviewed.
What a great chat. I asked all the questions I know mediators have about Web 2.0, how to be a thought leader and more. What surprised me was how simple it really is to have a web presence. That, and David’s unique perspective on which is better to use for your practice your personal name or a business name. He really got me thinking.
Diane Neumann speaks about the importance of marketing your mediation practice to your targeted audience.By Diane Neumann
Joe Stulberg emphasizes the importance of the trainer disclosing what type of training approach and mediation style they are teaching.By Joseph Stulberg