Last summer I wrote Twitter 101 for Mediators, offering ideas for getting started with the micro-blogging platform and reasons Twitter could be an effective marketing tool for mediators.
If you’ve been considering Twitter, or have just started using it, check out this week’s Wall Street Journal article, Twitter Goes Mainstream. An excerpt:
“When the service first appeared a couple of years ago, its appeal seemed largely limited to narcissists who wanted to let everybody know what they were doing in real time. But, like blogs and social-networking sites, Twitter is starting to cross into the mainstream, as a wide range of people find interesting uses for the brief notes.
“Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.”
Odds and Ends
I’ve mentioned I’m keynoting and leading a two-day mediation marketing workshop at the Southeastern Mediator’s Summit in December. If you’re looking for events that offer Continuing Mediation Education (CME) credits, you can earn up to 14 credits at the Summit. My keynote, The Sustainable ADR Career: What Mediators Can Learn from Hybrid Cars will get you 1 credit and 13 more are available for attending the two-day skills-based courses.
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