Recently, I talked at length about how mediators can market using online techniques. Maverick that I am, I believe that knowledge products can be very effective in helping a larger population of people resolve conflict while fattening your bottom line. Building thriving practices is the mission of ADRPracticebuilder.com
What are Knowledge products?
Knowledge products, sometimes called information products, are tools that let you share your knowledge and expertise with others in a virtual way. If you’ve ever read an ebook, taken an e-course, or attended a tele-seminar, you’ve experienced a knowledge product.
Why You Should Consider Information Products
Geez, I could go on and on, but I’ll share the three reasons why every mediator can greatly benefit from having at least one info product. For the sake of this post, let’s say the product is an ebook.
How Do You Get Started?
It’s easier than you think. Really. There are numerous e-courses, guides and other online resources to follow. In fact, the Breakthrough Summit will feature how to create a product funnel and where to find reliable resources to support you.
The Franklin County Municipal Court (FCMC), located in Columbus, Ohio offers online, text-message mediation. This article highlights the data from mediations completed entirely online, by text message, in one of...By Jessica Kavinsky, Veronica Cravener