Mediation Marketing Through Trade Associations

From the Mediator Tech blog of Tammy Lenski.

mediation marketing directoriesIf you’ve narrowed your target market effectively, then you’ve chosen a market you can actually find, either online or in person.

And if you’ve chosen a target market based on a profession (for instance, the supply chain industry or realtors), then writing articles for trade publications and speaking for trade associations are excellent and natural mediation marketing strategies.

But does the profession you’re targeting have a trade association or publication? Here are some resources to help you find out:

National Trade and Professional Associations of the United States 2007: Buy it through Amazon (the pricey choice, but worth the investment if this is a major thrust of your marketing), buy last year’s edition for quite a bit less, or check your local library’s reference section.

Global Directory of Meetings Industry Websites: An online listing.

Encyclopedia of Associations: Sold only to libraries, so check your local branch or use your LexisNexis account.

Consumer Action Handbook: Published in the U.S. at the Federal Citizen Action website.

Happy researching and happy weekend,
Copyright © 2007 by Tammy Lenski. All rights reserved.
Photo credit: Josep Altarriba


Tammy Lenski

Dr. Tammy Lenski helps individuals, pairs, teams, and audiences navigate disagreement better, address friction, and build alignment. Her current work centers on creating the conditions for robust collaboration and sound decisions while fostering resilient personal and professional relationships. Her conflict resolution podcast and blog, Disagree Better, are available at… MORE >

Featured Mediators

View all

Read these next


ADR’S Place in Navigating a Polarized Era

IndisputablyIn the middle of the impeachment trial last week, I received a Westlaw email with links to the symposium on ADR’s Place in Navigating a Polarized Era, organized by Texas...

By John Lande

Be a Glass Half-full Mediator

"An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity." --Winston Churchill Optimism is a highly important quality of a mediator. If a mediator...

By Achintya Sharma, Sandeep Bhalothia

Don’t Blow It

From Colin Rule's blog. Bono in the NYT today: "The Nobel Peace Prize is the rest of the world saying, “Don’t blow it.” But that’s not just directed at Mr....

By Colin Rule

Find a Mediator