How much time should you spend to keep your website’s content fresh?
That’s the good question from one participant in my workshop with Diane Levin at New England ACR’s annual conference a few weeks ago. Diane and I offered up our opinions then, and I’ve continued to ponder the question in order to answer it more thoroughly here.
How can you decide the “right” amount of time to invest in keeping your site attractive to search engines by creating fresh content? I’ve whittled the deciding factors down to these four:
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