Is blogging a good mediation marketing strategy?

From the Mediator Tech blog of Tammy Lenski.

mediation blogsI get asked this question a lot.

My typical answer: For most mediators, no. For mediators who've set a solid marketing foundation, the question gets answered as part of the right mediation marketing groundwork. When you know what you want to accomplish with your mediation marketing, and for what audience, then you'll know if blogging is a good ADR marketing strategy for you and your ADR business.

But don't just take my word for it. Ask Lorelle van Fossen, whom I met at a bloggers conference last May. She's one of blogging's high priestesses (deservedly so) and she calls 'em like she sees 'em. Lorelle's answer to the "should I blog" question is worth reading in full at Why Blog? Here's an excerpt:

I'm often contacted by companies who tell me they need a blog. "So how do I get a blog?"

"Why do you think you need a blog?"

"Everyone’s got a blog. I need a blog."

No, you don’t. Not everyone nor every business needs a blog. Should they? Maybe? But do they need one? Absolutely not.

Don't blog unless you have a specific purpose for blogging. Don't blog as a marketing strategy unless you're ready to make the commitment. Otherwise, blogging becomes another casualty of the Opt and Dropped trap.

Do you need a blog? Only you can answer that. Do you need a web presence? Oh, yeah. Maybe a blog should be part of your presence-building strategy, maybe not. Let me know if I can be of assistance in figuring out what's right for you.
Tammy
Copyright © 2008 by Tammy Lenski. All rights reserved.

                        author

Tammy Lenski

Dr. Tammy Lenski helps individuals, pairs, teams, and audiences navigate disagreement better, address friction, and build alignment. Her current work centers on creating the conditions for robust collaboration and sound decisions while fostering resilient personal and professional relationships. Her conflict resolution podcast and blog, Disagree Better, are available at https://tammylenski.com/archives/… MORE >

Featured Mediators

ad
View all

Read these next

Category

Metaphor and Mediation (Part Three)

Part One Part Two OTHER USES OF METAPHORS When the mediator has an awareness of metaphors, their role in negotiations and the way clients use them, she can also use...

By John Haynes
Category

A Blogging Plan for 2008

Taking time off does wonderful things for me. I get a chance to 'wander' around the internet and be inspired by the remarkable talents of other bloggers like British blogger...

By Dina Beach Lynch
Category

Improving the Lives of Children by Delivering Family Dispute Resolution into New Zealand Prisons

Approximately 20,000 children at any one time will have at least one parent in prison and statistics tell us that a staggering 70% of these children will end up in...

By Keri Morris

Find a Mediator

X
X
X