How to cure an allergic reaction to mediation marketing

Back in March, attorney and marketing consultant Cole Silver interviewed me for his Raindancing Expert Audio Series.

At the time, I shared the 30-minute interview audio, How to Market a Mediation Practice and it’s still there for the listening if you’re new to Mediator Tech or didn’t have the inclination at the time.

Cole’s alerted me to a marketing article he’s got running at The Complete Lawyer (also home to The Human Factor, from fellow ADR bloggers and super-women Diane Levin, Vickie Pynchon, Gini Nelson and Stephanie West Allen).

In Powerful Cures for an Allergic Reaction to Marketing, Cole suggests,

Getting started is the most difficult part. We need to shift our attitude. Many of us see marketing as demeaning, and a waste of our precious time. We dread the very idea of it. Yellow page ads, obnoxious late night cable commercials, or costly glossy brochures all seem to gratify an attorney’s ego rather than sell real benefits. Most of us disdain the legal marketing spectrum—on one end, professional garbage about the impressive “image” of the lawyer; at the other, raunchy ads about getting the client massive amounts of money for injury claims. Worse, they all look alike.

In truth, most of us dislike marketing because we were never taught how to do it in a professional and personally fulfilling way. I can assure you, though, that marketing your solutions can be easy and enjoyable, especially if you implement these ideas.

I hope you’ll take a look at the ideas Cole’s referring to, because they’re good ones. Whether or not you’re an attorney.


Tammy Lenski

Dr. Tammy Lenski helps individuals, pairs, teams, and audiences navigate disagreement better, address friction, and build alignment. Her current work centers on creating the conditions for robust collaboration and sound decisions while fostering resilient personal and professional relationships. Her conflict resolution podcast and blog, Disagree Better, are available at… MORE >

Featured Mediators

View all

Read these next


The Art of the Term Sheet

Have you ever had the experience when working on a matter with a client where you are sent, at the outset, a complete multi-page agreement by counsel of the other party?...

By Laurie Israel

Negotiation, Communication and I.Q.

(image: Kpelle woman harvesting rice links to article on Liberian-Americans) I was just talking about class and privilege over at the Professional Women's Network Blog the other day. Then, since ideas seems...

By Victoria Pynchon

What Makes a Successful Mediator?

From the blog of Nancy Hudgins I came across the following attributes of a successful mediator, authored by Victoria Pynchon, in a LinkedIn discussion thread that I follow. Vickie is...

By Nancy Hudgins

Find a Mediator