“O wad some Power the giftie gie us, To see oursels as ithers see us!”
My Scottish mother was fond of quoting Robert Burns and I still recall her describing the circumstances that led to those famous lines in his poem To a Louse.
The ability to see yourself as others see you is a powerful concept in mediation marketing, because it helps ensure that the brand (the emotional message and image) you’re building is consistent with the brand people think they’re buying and want to buy.
When was the last time you took the time to find out what your clients, colleagues, friends and others see as your most pronounced characteristics and your greatest gifts? If it’s been more than a year, then I have two techniques you can use to gather that information in less than 15 minutes of your time.
Trust me when I tell you that this is a compelling, gratifying experience to pursue. I just finished doing it for the first time in about 5 years as part of my quarterly business retreat and the trends were clear as can be. My mum would be proud to see me follow Robbie Burns’ advice.
Tool 1 is a simple email. Here’s the one I just used and you should feel free to steal it for your own if it works for you:
I am writing to request a favor. I’m working to fine-tune some elements of my private practice and am doing an exercise in identifying what’s unique about me…about who I am and how I am. I’m hoping you can shed some light on how others—you—see me.
Would you take a few minutes, sometime in the next 3-5 days, to list 5 attributes / characteristics / qualities you see as my greatest strengths, based on your particular experiences with me as your trainer, teacher, coach, mediator, colleague? Feel free to explain the ones you chose if you think it may not be apparent to me!
Please be completely honest, telling me what you think, not what you think I want to hear and see.
Thanks in advance…I’m deeply grateful for your help.
Tool 2 is a bit more technologically fun for your recipients, provided they have easy access to the web, but a bit less open-ended than the email approach. It’s an interactive Johari window, a graphic model used to understand the intersections and gaps between self perception and others’ perception of you. The free interactive window is fairly self explanatory on the page you’ll see when you click the above link.
My friends, please take the time to do this. I know you’ll love the results and I’m betting there’ll be some wonderful aha moments. And I’d love to hear how it went and what you concluded!
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