From Larry Susskind’s blog on the Consensus Building Approach
On April 30th and May 1st, I offer a two day training program called Dealing with An Angry Public (www.pon.execseminars.com). Along with my Harvard Business School colleague Michael Wheeler and Jeff Ansell, a well known Canadian journalist and media consultant, we show how a consensus building approach can be used to reshape interactions with various publics that are angry with you — either because of what you have done, what you propose to do or what you stand for. Most of what passes for media training in such situations focuses on getting the right message across. We teach how to go beyond that and interact with angry publics by (1) acknowledging the concerns of the other side; (2) encouraging joint fact finding; (3) offering contingent commitments and promising to compensate unintended but knowable impacts; (4) accepting responsibility, admitting mistakes and sharing power; (5) acting in a trustworthy fashion at all times; and (6) focusing on building long-term relationships.
In my award-winning book with Patrick Field by the same name (Dealing with an Angry Public, Free Press, 1995), we offer a whole series of illustrations that show why merely “sending messages,” however they are framed, is not nearly as effective as face-to-face negotiation that aims to confront and resolve differences head-on. Too much of the crisis communications literature side-steps the need to negotiate. And, almost all of it falls short because it assumes away the possibility of applying a mutual gains approach. No matter who is angry at you or for what reasons, you can advance your interests by knowing the right way to interact with people.
If you refer to this blog when you register, we’ll cut the registration fee by $500. Whether you work in the public sector or the private sector this highly interactive seminar (which will give you numerous chances to role play different kinds of conflict situations) can be of enormous help. More than 2500 people from all over the world have given our Angry Public seminar an average rating of over 14 on a 1 – 16 scale.