Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin

From the First Mediation Blog of Jeff Krivis and Mariam Zadeh.

Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive is Robert Cialdini’s latest effort at gathering research findings in behavioral psychology, social science, and related areas that can then be used to generate tips on how to be more persuasive in one’s personal and professional lives. 

Yes! is composed of fifty short chapters, a few of which are: How can you become a Jedi Master of persuasion? How can rhyme make your influence climb? and How can inconveniencing your audience increase your persuasiveness?

Each chapter begins with the description of a particular line of experimental research that demonstrates how individuals process information and make decisions. The authors then segue from the scientific data into a discussion about how the information can be used to make oneself more persuasive.

For more information about Yes! 50 Scientifically Proven Ways to Be Persuasive and to hear Cialdini’s interview on NPR, visit NPR Talk of the Nation.

                        author

Jeffrey Krivis

Improvisational Negotiation. This phrase summarizes Krivis’ philosophy for a successful and dynamic mediated negotiation. A successful mediation needs both keen legal insight gained from years of litigation experience and cannot be scripted. Exploring this idea with further study led Krivis to venture on the stage as a stand-up comedian. Ultimately,… MORE >

                        author

Mariam Zadeh

Mariam Zadeh was an active trial lawyer in New York City until September 11, 2001, at which time her life was dramatically changed. She moved to Los Angeles, obtained her L.L.M. in Alternative Dispute Resolution from the Straus Institute for Dispute Resolution at Pepperdine University, and became a partner with… MORE >

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