Jay Folberg tells of observing his pawn broker father as he bargained with customers. He claims the key to his father's success was figuring out what people's needs were and how to then meet those needs.
Jay Folberg is Professor and Dean Emeritus at the University of San Francisco School of Law. He is coauthor of Resolving Disputes, Theory, Practice and Law 3rd Ed., Aspen Publishers (2016), as well as other books on ADR. Dean Folberg is a mediator with JAMS and served as Executive Director of the JAMS Institute from 2003 - 2015.