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<xTITLE>Innovative Uses of CRM - How Companies Can Use CRM for Mediation</xTITLE>

Innovative Uses of CRM - How Companies Can Use CRM for Mediation

by Nouman Ali
September 2021

Having a solid relationship with your clients is crucial for establishing a stable and successful company. However, honing these relationships is not easy. 

You never know when dissatisfied clients may take strict action. But there is no need to worry as CRM software can handle all the heavy lifting for you.  

With the right tool at your disposal, you get to interact with clients and mediate problems to avoid unnecessary complications. Understanding the innovative uses of CRM will enable your business to succeed. This post aims to help you realize how you can make the most of your CRM. 

What Is CRM?

Before we cover how to use CRM in innovative ways, it is important to understand what it is. A simple definition of CRM is that it is a technology that assists with the management of all company relationships and interactions with potential and existing customers.

When talking about CRM, it is the software that people refer to. It is used for productivity management, sales management, and contact management. The fact is that it is impossible for a business to operate without it in the world of today. Here is how you can use it for mediation.

1. Access Information in One Place Using Any Device

One of the innovative uses of CRM is that it provides you with access to information in one place. You can use any device to access the information. This makes it extremely easy to respond to customer queries and handle remediation. 

As every single customer interaction would be accessible, you would get to the root of the problem and find a solution. Operating in a service sector such as real estate requires you to effectively manage all your contacts. 

You need to be on top of the game if you want to keep clients returning. When you have access to all the information that you need to communicate with customers, you get to prevent the possibility of any conflict. Thus, effective mediation would be inevitable.

2. Create Pipelines for Seeing the Progress of Mediation

Whether you require a Real Estate CRM or software for any other industry, you can utilize the tool for creating pipelines to see the progress of mediation. The thing about mediation is that it requires careful supervision. 

These pipelines will allow you to take control of each client. Review the progress of mediation to take the right action at the right time. CRM will closely monitor every single activity to ensure that you stay in the loop. You would never miss out on the latest development. 

Having a pipeline for each client provides great insight, which you can leverage for better managing the client relationship. Its importance cannot be stressed enough. When you create the pipelines, you can also include filters to group clients based on their complaints. 

Mediation requires a great deal of precision and analytical prowess. This is where CRM truly shines. It handles everything for you so that you can put an end to conflicts and establish a long-lasting relationship with customers.

3. Legal Aid

The last thing you want is for the meditation to lead to court proceedings. However, if it does head to court, you need to use legal case management capabilities for legal aid. Review the standard case structure and modify it based on the case to ensure full compliance. 

Upload each document for seamless legal analysis. The tool will handle everything for you. It eliminates the possibility of duplicate data entry and the risk of human error. You can look up case law to find relevant cases to ensure that everything goes smoothly.

Even if you do not have much knowledge of the law, you can still seek vital information to better handle each case. CRM can be linked to case law. This means that you should be able to study each case in detail to take the best step forward.

4. Streamlined Workflows

Another way to use CRM for mediation is streamlined workflows. It can be tailed to guide you through all mediation case stages. It includes a variety of capabilities such as case outcome, childcare agreements, financial agreements, joint meetings, and MIAM appointments.   

Streamlined workflows help ensure that there is no delay and correspondence with clients is seamless. You can even put many of the conversations on autopilot. This helps cut down time spent communicating with clients. 

There are also chatbots that you can employ to provide customers with prompt feedback. If they have any questions, you should encourage them to use chatbots. All you have to do is enter the most frequently asked questions to keep communication flowing. 

You also get to integrate a wide range of tools for streamlining business activities. Mediation should no longer be an issue with an abundance of integrations. Streamline every single process with just a click of a button. It does not get better than this.

5. Automated Document Production

There is more you can expect with CRM for mediation than the above. It even provides automated document production. It means that you get to eliminate the need to produce each document. 

Establish a paperless office and ditch traditional document production. With a single click, you can produce documents. 

As for all incoming documents, they are scanned and updated on the system. Thus, you can instantly access all the information wherever you might be. You should be able to search for incoming documentation based on the client you choose.

6. Improved Collaboration

Finally, CRM helps ensure improved collaboration. Agility is guaranteed when you use the tool. It is highly efficient and provides your business with the freedom to improve performance. Generate value using the software and more.

Managing a remote workforce can be difficult. However, CRM provides useful features that keep everyone in sync. Thus, there would be no delay, and you would get to succeed in every mediation case.

What Are the Benefits of Mediation for Businesses?

Organizational disputes can cost money, time, and immense stress. Companies should invest in mediation as it can reduce time and money spent on resolving organizational conflict. 

Although it is impossible to avoid conflict altogether, it is possible to change the way we resolve the issue. Here are some of the reasons why your business should opt for mediation:

1. Saves Time

A major reason why you need to pursue mediation is that it can help save a ton of time. If a dispute escalates, it can take months to resolve. In some cases, the matter worsens so much that it is taken to court, which causes further delay. 

An in-house mediation team or mediation consultant can help the company resolve its employee issues without resorting to litigation. Research shows that in 90% of the cases, companies are able to resolve an issue quickly if mediation occurs immediately. 

Even when a matter proceeds to courts of law, mediation can expedite the process. Since the court does not control the pace of mediation, the parties can quickly resolve the dispute if they choose to. You get to decide how often to meet the other part to resolve the matter as quickly as possible. 

2. Saves Money

Organizational disputes cost companies in the following ways:

  • Disputes and conflict impact employee productivity,

  • Litigation costs money. 

If you decide to go to court, you will need to pay hefty fees to the attorney. However, if you opt for mediation, you get to save up on the fees. According to one research, companies can save up to 70% from mediation. Small businesses do not have a large budget for handling legal disputes and need to stick to a cost-effective option like mediation. 

Mediation helps you save money by ensuring a shorter process and ditching litigation altogether. You can use the money saved for something more important such as business expansion. 

3. Saves Professional Relationships 

Workplace conflicts and disputes affect employee productivity and morale. If they are not resolved effectively, they can cause rifts in employee-employer or employee-employee relationships. 

Effective mediation aims to listen to both parties to arrive at a mutually acceptable decision, which saves relationships. Research suggests that 59% of companies agree that timely mediation leads to amicable resolution of conflict.

It is not surprising that litigation can lead to mistrust which destroys relationships. Formal organizational or court proceedings only destroy trust and goodwill. In such proceedings, it becomes me vs. them, whereas, in mediation, the focus is on solving the problem as one team, which promotes harmony. 

4. Keeps the Business Stable

Mediation ensures that the business remains stable. It builds on trust and communication. Therefore, you would not lose key clients or employees that you depend on. Resolve conflicts early to dedicate your resources towards running the business.  

You’re Ready to Use Your CRM for Mediation 

CRM is only likely to improve in the future. More and more innovative uses are being provided like never before. You are missing out if you do not use the software. It makes all the difference.

From allowing access to information in one place to ensuring improved collaboration, you cannot go wrong when you invest in CRM. It can help you better manage mediation.  

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