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<xTITLE>'Art of the Dispute': American Express ad campaign touts benefits of dispute resolution</xTITLE>

'Art of the Dispute': American Express ad campaign touts benefits of dispute resolution

by Diane J. Levin

From Online Guide to Mediation

Diane J. Levin
"Art of the Dispute": American Express ad campaign touts benefits of dispute resolution

American Express ad campaign - The Art of the DisputeA member of a group I'm working with to develop a logo and marketing slogan for court-connected dispute resolution services just sent us all a link to "The Art of the Dispute", an American Express ad that's been airing during the U.S. Open.

Starring former tennis professional John McEnroe, remembered not only for his virtuosity on the tennis courts but also for his fearsome temper, the ad lauds the advantages of American Express cardmember dispute resolution services.

You can view either the commercial or a lengthier video clip. It's a clever ad, regardless of what you may think about either McEnroe or American Express--and no matter what, it doesn't hurt the mediation field that dispute resolution -- with its promise of "less arguing" -- gets placed squarely in front of the attention of the television-viewing public.

Biography


Diane Levin, J.D., is a mediator, dispute resolution trainer, negotiation coach, writer, and lawyer based in Marblehead, Massachusetts, who has instructed people from around the world in the art of talking it out. Since 1995 she has helped clients resolve disputes involving tort, employment, business, estate, family, and real property issues, and serves on numerous mediation panels, including the United States Equal Employment Opportunity Commission. Training and coaching are an enduring passion -- she has taught thousands of people to resolve conflict, negotiate better, or become mediators -- from Croatian judges to Fortune 500 executives.

 

A geek at heart, Levin consults on web design and social media to professionals.  She blogs about ADR at the intersection of law, science, and popular culture at the award-winning MediationChannel.com, regarded as one of the world's top ADR blogs.  She also tracks and catalogues ADR blogs world-wide at ADRblogs.com, where she has created a community for bloggers writing about constructive ways to resolve disputes.

 

web site: http://dianelevin.com



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