From Online Guide to Mediation
“Art of the Dispute”: American Express ad campaign touts benefits of dispute resolution
A member of a group I’m working with to develop a logo and marketing slogan for court-connected dispute resolution services just sent us all a link to “The Art of the Dispute“, an American Express ad that’s been airing during the U.S. Open.
Starring former tennis professional John McEnroe, remembered not only for his virtuosity on the tennis courts but also for his fearsome temper, the ad lauds the advantages of American Express cardmember dispute resolution services.
You can view either the commercial or a lengthier video clip. It’s a clever ad, regardless of what you may think about either McEnroe or American Express–and no matter what, it doesn’t hurt the mediation field that dispute resolution — with its promise of “less arguing” — gets placed squarely in front of the attention of the television-viewing public.
Institute for the Study of Conflict Transformation by Dan SimonWhen I spend a day teaching mediators who were originally trained in a Facilitative approach, many questions start with “So how...
By Dan SimonACR Taskforce on Safety in ADR Association for Conflict Resolution: Taskforce on Safety in ADRADR Safety Planning: Recommended Guidance See Part 2 hereI. IntroductionA. Purpose of the Taskforce The Association...
By Stephen KotevMediation helps disputing parties resolve their disputes and restore their relationships. It is recognised in Article 48 of the Constitution of Kenya (2010) as one of the ways through which...
By Sarah Ater