Peter Drucker said that the two core activities of every successful business are 1) marketing and 2) innovation.
Your mediation or conflict management practice is a business.
So, how are you doing on your marketing?
Notice I said doing. It doesn’t matter how much you read, or learn or know, (while these will help you work smarter) it won’t matter if you aren’t actually doing any of the activities.
In our teleseminar, Jeff Krivis said one of the biggest problems with wanna be mediators is that they are unwilling to spend the time and energy marketing themselves.
How about you? Do you have a marketing plan? Do you set aside time every work to work your plan?
Are you actually doing marketing?
Do you network in your target area? Do you write articles or blog or get published where clients can find you? Do you reach out to centers of influence that may be able to become champions?
Have you put together an internet marketing strategy?
Have you figured out your niche and target market and how you can best connect with the folks you would like to work with?
There are reasons and there are results.
If you aren’t currently doing mediation marketing, ask yourself why?
What’s holding you back?
Is it fear? Is it lack of discipline? Is it lack of knowledge or skill (you want to market but just don’t know how or where to start?)
You must first identify why you aren’t doing more and then begin to act.
You can do it. NEVER GIVE UP! Success comes to those who persist and overcome obstacles and work with the problem longer. Your partner in peace,
Kristina R Haymes
ps I just finished the April newsletter today with some thoughts about “why most mediators don’t make mediation their day job?” Certainly lack of marketing is one of them but I address more fundamental social, structural and biological explanations. How we market should be responsive to insights about what is keeping people from desiring mediation. Get your copy by signing up above for the free report or joining the list at www.mediationmarketingtips.com.