Jay Folberg tells of observing his pawn broker father as he bargained with customers. He claims the key to his father's success was figuring out what people's needs were and how to then meet those needs.
Jay Folberg is Professor Emeritus and former Dean of the University of San Francisco School of Law. He is co-author of Resolving Disputes: Theory, Practice and Law, Aspen Press, 2005. Dean Folberg is now a mediator and arbitrator with JAMS and heads the JAMS Institute.
