Who searches the internet for information about mediation?
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Microsoft has an intriguing tool in development that predicts the demographics of different search phrases. For example, what are the predicted demographics of folks searching for the term mediation?
Here’s what the tool reports:
And here’s how the demographics compare between those searching for “attorney” versus those searching for “mediator”:
The data that fuels the prediction comes from MSN Search statistics. In addition to giving the predicted demographics of search phrases, it also will give you the predicted demographics of individual websites.
Biography
Dr. John Windmueller
I’m an Assistant Professor at the University of Baltimore’s Center for Negotiations and Conflict Management. My Ph.D. is in Conflict Analysis & Resolution (George Mason University’s Institute for Conflict Analysis and Resolution) and my MA and BA degrees are in International Affairs (Florida State University). Prior to joining UB’s faculty, for seven years I taught both undergraduate and graduate courses in conflict resolution and interdisciplinary social sciences at George Mason (ICAR and New Century College).
My current research interests include multicultural dialogue, evaluation research, and emerging practices of narrative and frame-based conflict interventions. I’m an active member of the Association for Conflict Resolution, the International Studies Association, and the American Evaluation Association.
On the practitioner side of things, I began my practice work in conflict resolution fourteen years ago as both a court and community mediator. I’ve served as director of a mediation center and have designed and led mediation training courses and workshops. My recent and current practice work has involved conflict resolution, facilitation, and consulting work in the contexts of large-scale community conflicts, organizational conflicts, and international development.
The views expressed by authors are their own and do not necessarily reflect the views of Resourceful Internet Solutions, Inc., Mediate.com or of reviewing editors.
