Elder Decisions Scores Major Marketing Success With NPR

by Tammy Lenski

From the Mediator Tech blog of Tammy Lenski.

April 2009
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Tammy Lenski

success leaves cluesThe folks at Elder Decisions have scored another major P.R. success with today’s National Public Radio feature, Mediators Help Families with Tough Choices of Aging.

That’s the second major national news story about their work. The first was CBS Evening News’ The Caregivers: Sibling Disputes over Care.

I think it’s time to invite Rikk Larsen and Arlene Kardasis to share their journey to getting major coverage, don’t you? I’ve dropped Arlene a note with my request and hope to post an interview in the future. In the meantime, enjoy today’s fabulous example of the ways we can help the public expand their understanding of what mediation has to offer.
Tammy

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Biography



Dr. Tammy Lenski mediates, coaches and educates through her NH firm, Tammy Lenski LLC, founded in 1997 and serving clients throughout the world. She served on the core faculty of Woodbury College's graduate program in Mediation and Applied Conflict Studies for a decade and is former director of the college's undergraduate mediation program. Tammy holds a bachelor's degree in literature from Middlebury College, master's and doctoral degrees in higher education from The University of Vermont, and a 500-hour mediation certificate from Woodbury. She's the author of "Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know," and she blogs about conflict resolution at ConflictZen.com and about ADR practice-building at MakingMediationYourDayJob.com.

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