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Micro-blogging goes mainstream says Wall Street Journal

by Tammy Lenski
October 2008

From the Mediator Tech blog of Tammy Lenski.

Tammy Lenski

mediation marketingLast summer I wrote Twitter 101 for Mediators, offering ideas for getting started with the micro-blogging platform and reasons Twitter could be an effective marketing tool for mediators.

If you’ve been considering Twitter, or have just started using it, check out this week’s Wall Street Journal article, Twitter Goes Mainstream. An excerpt:

“When the service first appeared a couple of years ago, its appeal seemed largely limited to narcissists who wanted to let everybody know what they were doing in real time. But, like blogs and social-networking sites, Twitter is starting to cross into the mainstream, as a wide range of people find interesting uses for the brief notes.
 
“Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.”

Odds and Ends
I’ve mentioned I’m keynoting and leading a two-day mediation marketing workshop at the Southeastern Mediator’s Summit in December. If you’re looking for events that offer Continuing Mediation Education (CME) credits, you can earn up to 14 credits at the Summit. My keynote, The Sustainable ADR Career: What Mediators Can Learn from Hybrid Cars will get you 1 credit and 13 more are available for attending the two-day skills-based courses.

And on a related note, are you a Maine mediator? I’ll be speaking at the Maine Association of Mediators annual meeting in Augusta on November 19 and would love to say hello to you in person.
Tammy

Biography


Dr. Tammy Lenski helps people resolve conflict in ongoing business and personal relationships and bring their "A" game to difficult conversations. Since founding her NH-based conflict resolution firm Myriaccord LLC in 1997, Tammy has worked with individuals and organizations worldwide as a master mediator, executive coach, speaker, and educator. Author of the award-winning book, Making Mediation Your Day Job, she recently received the Association for Conflict Resolution’s prestigious Mary Parker Follett award for innovative and pioneering work in her field. Her second book, The Conflict Pivot, was released in 2014.

 



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