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It's time to order your Thanksgiving cards for clients

by Tammy Lenski

From the Mediator Tech blog of Tammy Lenski.

Tammy Lenski

grow your adr businessLast year, I wrote about thank you gifts for mediation clients and referrers. In the post, I suggested sending Thanksgiving cards instead of Christmas cards as part of your mediation marketing strategy:

“I thank my clients and referral sources at Thanksgiving instead of in December because:
 

  • No one else does, so my thank you stands out.
  • I can neatly sidestep the entire Christmas, Hanukkah, Kwanza, Chrismukkah thing.
  • Thanksgiving is a time of giving thanks. What better time to give thanks to those who chose me or suggested my services to someone?”

The nonbillable hour’s Matthew Hohmann has now added a couple more good reasons to send Thanksgiving cards:

“3. Thanksgiving cards have a long shelf life. Literally. What do people do with holiday cards? They display them. If you send a Thanksgiving card, it will be likely be the first one up on the mantle, and will probably stay there, alone at first, until Christmas card season is done.”
and
“5. At Thanksgiving, there’s still time for your clients to do end-of-year work. This is perhaps the least-recognized, yet best reason to send Thanksgiving cards: they’ll generate more end-of-year business for you. When you send a Christmas card, it is already too late for most clients to get more legal work done before the new year. By the time the holiday rush is over, they’ve forgotten what they wanted you to do, and wait probably wait another year. A Thanksgiving card can give them that subtle prompt when there’s at least a month left before the rest of the holiday’s hit, allowing you to close the year on a high note.”

And a commenter on his post echoed the value of sending a Thanksgiving card:

“I couldn’t agree more. We’ve been sending T-giving cards for at least 15 years. We actually get thank you notes for the cards. It’s great to visit a large client office and see our cards displayed in many offices. We also get Christmas cards from people who likely wouldn’t send otherwise. This is just one more connection.”

If you order now, you’ll have them in plenty of time!
Tammy

Biography


Dr. Tammy Lenski helps people resolve conflict in ongoing business and personal relationships and bring their "A" game to difficult conversations. Since founding her NH-based conflict resolution firm Myriaccord LLC in 1997, Tammy has worked with individuals and organizations worldwide as a master mediator, executive coach, speaker, and educator. Author of the award-winning book, Making Mediation Your Day Job, she recently received the Association for Conflict Resolution’s prestigious Mary Parker Follett award for innovative and pioneering work in her field. Her second book, The Conflict Pivot, was released in 2014.

 



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