Social media: join the shift from monologue to dialogue


by Tammy Lenski

From the Mediator Tech blog of Tammy Lenski.

Tammy Lenski

mediator web presenceIn Making Mediation Your Day Job, I discuss at length the way dialogue and conversation are replacing the old monologue marketing model and what mediators should do about it.

Still not convinced it’s worth your while to network online and use social media to promote your business? Take a look at this excellent slideshow, filled with some pretty interesting data. For instance:

  • 36% of consumers think more positively about companies that have blogs.
  • Millenials spend 16 hours or more per week online…and by 2010, they and Gen Y’ers will outnumber baby boomers.
  • Social networking sites are officially more popular than porn sites.

Intrigued? Take a look at the whole show…it’s 5 minutes of your time and the future for your ADR business.

[Can't see the link to the slideshow in your email or feed reader? Click here to go directly to the slideshow.]

Thanks to Liz Strauss for the find.

What social media do you participate in? What value are you getting from it? I’d love to hear your thoughts, so comment away!
Tammy



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Biography




Dr. Tammy Lenski mediates, coaches and educates through her NH firm, Tammy Lenski LLC, founded in 1997 and serving clients throughout the world. She served on the core faculty of Woodbury College's graduate program in Mediation and Applied Conflict Studies for a decade and is former director of the college's undergraduate mediation program. Tammy holds a bachelor's degree in literature from Middlebury College, master's and doctoral degrees in higher education from The University of Vermont, and a 500-hour mediation certificate from Woodbury. She's the author of "Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know," and she blogs about conflict resolution at ConflictZen.com and about ADR practice-building at MakingMediationYourDayJob.com.

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Website: www.mediatortech.com

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