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Do you recognize the blissful ignorance effect in your mediation marketing?

by Tammy Lenski

From the Mediator Tech blog of Tammy Lenski.

Tammy Lenski

mediation marketingIs it possible to give too much information about mediation or your services in your marketing?

Maybe so.

Consider this University of Iowa study and the so-called Blissful Ignorance Effect:

“We found that once people commit to buying or consuming something, there’s a kind of wishful thinking that happens and they want to like what they’ve bought,” said assistant professor of marketing Dhananjay Nayakankuppam. “The less you know about a product, the easier it is to engage in wishful thinking. But the more information you have, the harder it is to kid yourself. This can be contrasted with what happens before taking any action when people are trying to be accurate and would prefer getting more information to less.”

The study focused on products, but I couldn’t help but wonder if the conclusions teach us something about marketing services as well. While I’m always cautious about generalizing beyond the research scope, it sure is tempting to consider it.

What do you think? Leave a comment with your opinion.

Found via Guy Kawasaki.
Tammy

Copyright © 2008 by Tammy Lenski. All rights reserved.

Biography


Dr. Tammy Lenski helps people resolve conflict in ongoing business and personal relationships and bring their "A" game to difficult conversations. Since founding her NH-based conflict resolution firm Myriaccord LLC in 1997, Tammy has worked with individuals and organizations worldwide as a master mediator, executive coach, speaker, and educator. Author of the award-winning book, Making Mediation Your Day Job, she recently received the Association for Conflict Resolution’s prestigious Mary Parker Follett award for innovative and pioneering work in her field. Her second book, The Conflict Pivot, was released in 2014.

 



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