If you’ve narrowed your target market effectively, then you’ve chosen a market you can actually find, either online or in person.
And if you’ve chosen a target market based on a profession (for instance, the supply chain industry or realtors), then writing articles for trade publications and speaking for trade associations are excellent and natural mediation marketing strategies.
But does the profession you’re targeting have a trade association or publication? Here are some resources to help you find out:
National Trade and Professional Associations of the United States 2007: Buy it through Amazon (the pricey choice, but worth the investment if this is a major thrust of your marketing), buy last year’s edition for quite a bit less, or check your local library’s reference section.
Global Directory of Meetings Industry Websites: An online listing.
Encyclopedia of Associations: Sold only to libraries, so check your local branch or use your LexisNexis account.
Consumer Action Handbook: Published in the U.S. at the Federal Citizen Action website.
Happy researching and happy weekend,
Copyright © 2007 by Tammy Lenski. All rights reserved.
Photo credit: Josep Altarriba
Dr. Tammy Lenski helps people resolve conflict in ongoing business and personal relationships and bring their "A" game to difficult conversations. Since founding her NH-based conflict resolution firm Myriaccord LLC in 1997, Tammy has worked with individuals and organizations worldwide as a master mediator, executive coach, speaker, and educator. Author of the award-winning book, Making Mediation Your Day Job, she recently received the Association for Conflict Resolution’s prestigious Mary Parker Follett award for innovative and pioneering work in her field. Her second book, The Conflict Pivot, was released in 2014.