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Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin

by Jeffrey Krivis, Mariam Zadeh
October 2008

From the First Mediation Blog of Jeff Krivis and Mariam Zadeh.

Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive is Robert Cialdini’s latest effort at gathering research findings in behavioral psychology, social science, and related areas that can then be used to generate tips on how to be more persuasive in one’s personal and professional lives. 

Yes! is composed of fifty short chapters, a few of which are: How can you become a Jedi Master of persuasion? How can rhyme make your influence climb? and How can inconveniencing your audience increase your persuasiveness?

Each chapter begins with the description of a particular line of experimental research that demonstrates how individuals process information and make decisions. The authors then segue from the scientific data into a discussion about how the information can be used to make oneself more persuasive.

For more information about Yes! 50 Scientifically Proven Ways to Be Persuasive and to hear Cialdini’s interview on NPR, visit NPR Talk of the Nation.

Biography



Jeffrey Krivis is the author of two books: Improvisational Negotiation: A Mediator’s Stories of Conflict about Love, Money, Anger—and the Strategies that Resolved Them, and How To Make Money As A Mediator And Provide Value To Everyone (Wiley/Jossey Bass publisher). He has been a successful mediator and a pioneer in the field for twenty-five years. Krivis serves as an adjunct professor of law at the Straus Institute for Dispute Resolution. He is also an Emeritus member of the board of visitors at Pepperdine. 


Mariam Zadeh was an active trial lawyer in New York City until September 11, 2001, at which time her life was dramatically changed. She moved to Los Angeles, obtained her L.L.M. in Alternative Dispute Resolution from the Straus Institute for Dispute Resolution at Pepperdine University, and became a partner with Jeffrey Krivis at First Mediation Corporation. Since joining Jeffrey Krivis, Mariam has successfully mediated employment, class actions, commercial, premises & professional liability, mass torts, medical malpractice, ERISA and other tort actions as well as matters pending on appeal. In 2007, Mariam was featured as a “Rising Star” in the Southern California Super Lawyers magazine and was profiled by the Los Angeles Daily Journal. She is a published author and frequently lectures and teaches at ADR workshops and classes throughout California.

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