One powerful method of marketing is public speaking. For those of you are comfortable with presenting information or motivational speeches to an audience you can easily establish yourself as an authority in our industry as well as an authority in your target market’s industry.
For those of you who barely escape getting hives at the mere thought of public speaking you might want to consider a partnership with someone who is an experienced and professional speaker. The benefits to speaking directly to your target market are multifold. You put yourself forward as an authority in both your own industry and your target market’s, youcan more easily create a relationship with a potential client, and you will receive invaluable feedback about yo ur target market’s goals, preferences, and aspirations in choosing a provider.
So speak up, speak out, and let your prospects hear and meet you. This a great method to become known as an authority in your target market’s industry. Below are some timeline tips if you’re handling the promotion yourself.
1. Check the industry’s calendar for their monthly and annual meetings. Either become involved in the association’s event or schedule your own so that it does not conflict with theirs. Most organizations require six months to a year advance notice for annual conferences and a couple of weeks to a year for monthly meetings. Choose a date that is a minimum of 90 days away, but preferably in excess of 120 days.
