The Key To Effective Communication                        

The key to effectively communicating with potential clients is same key many mediators and arbitrators utilize in their practice and offer their clients as advice … Clarity and Brevity. Simply say what you mean in a succinct fashion. People will respond to this technique of clarity and brevity if you are tactful and truthful.

Just say it!                  

Prior to writing you need to analyze your service.

*  First, analyze your practice from both your perspective and your potential client’s. Find those qualities about your service that you think will be of greatest interest to your target market.

*  Second, think about your position in the market place. How and why is your practice and service superior to the competition?

*  Third, what are the tastes of your readers? Are they executives, teenagers, housewives, etc.? Alter the "tone" of your message depending on the personality and of the reader. And fourth, does the copy you have in mind fit with your entire marketing concept?

     While you’re writing it’s imperative not to lose sight of the objective: to sell your service. Remember to use words that persuade and motivate. Write to sell. Here are seven things to keep in mind while writing.