| Telephone Touch
This can be a business's most powerful marketing tool. The telephone conversation allows you to make a fast effective, efficient and substantial impact. You want to place a call to those individuals to whom you sent your brochure, post card, or email.
The point of this call is simply to find out whether or not your customer received your message. Be careful, by using the telephone as a touch, you are essentially barging your way into someone's office. Ask whether or not now is a good time for you to speak with them. If it isn't, set a date and time when you can call back. You want to engage them in conversation. Whether or not the conversation has anything to do with the service you provide is not necessarily important. Creating an ongoing relationship is.
Listen carefully to their complaints and compliments about other providers and note them. (It is very profitable to know the weaknesses and strengths of your competition). Make it perfectly clear that you respect your competition, but are certain that if given the opportunity your service will differentiate itself. Again engage your customer to "switch over" by offering them your service at little or no cost for the first use. By showing this level of confidence in your abilities, you are far more likely to win them over to your company for the long term |
| Customer service is where it's at..... |
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| Remember that customer service is where it's at. If you think that you can differentiate yourself on price alone … you're wrong. When surveyed, customers stated that service was their primary reason for loyalty, location second, quality third, and price was dead last. |
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