ACR Consumer Section

5151 Wisconsin Ave., NW, Ste 500
Washington, DC 20016

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Promotional  Strategies -                      Vital For Success

     Natalie J. Armstrong is President of Golden Media, the premiere marketing firm for the conflict resolution industry. Golden Media specializes in assisting mediators and arbitrators develop thriving practices.  In addition to her duties at Golden Media, Natalie is a contributing author to the Consumer Section Quarterly News Letter.          

SIX PROMOTIONAL STRATEGIES

1. Direct Touch – how can you best approach qualified prospects?

2. Networking– how can you gain credibility in a network of peers?                

3. Writing– how can you gain credibility by communicating your

expertise?

4. Speaking– how can you stand out as an expert?

5. Keep in contact – what tools can you best use to stay in touch?

6. Referral– how can you build on the network of those you already.



 



 



 



 



 




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