Commercial Section ACR Commercial Section

2011 COMMERCIAL SECTION EDUCATIONAL TELESEMINAR SERIES
Check back June 1, 2011 for information on the new Commercial Section Teleseminar Series for 2011-2012
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2009 COMMERCIAL SECTION EDUCATIONAL TELESEMINAR SERIES ____________________________________________________

MODERATORS OF EACH SESSION: Jerome Allan Landau, J.D., Dispute Solutions LLC and Kurt Dettman, Constructive Dispute Resolution

MONDAY, MAY 4, 2009, 12:00 P.M. EASTERN: BEYOND THE NEGOTIATOR'S FIELDBOOK: THE "NEGOTIATION TEACHING 2.0" INITIATIVE
FEATURED SPEAKERS: CHRISTOPHER HONEYMAN, JAMES COBEN, AND GIUSEPPE DE PALO

In 2006 Christopher Honeyman and Andrea Kupfer Schneider published The Negotiator’s Fieldbook: the Desk Reference for the Experienced Negotiator. This book presented a series of chapters on all aspects of the negotiation process. Since then, Mr. Honeyman, Prof. James Coben, Prof. Giuseppe De Palo and others have embarked on a new research project called the “Negotiation Teaching 2.0” initiative, in which researchers are delving into new aspects of the negotiation process that go well beyond the concepts explored in The Negotiator’s Fieldbook.

Commercial mediators can be more effective if they understand the “theory and science” of negotiation practices since, after all, mediation is a negotiation process, albeit assisted by a third party facilitator. Messrs. Honeyman, Coben and De Palo will explore the following topics:

Overview of why understanding the negotiation process is important for your successful mediation practice
Description of the Negotiation Teaching 2.0 initiative
What the Negotiation Teaching 2.0 initiative will mean for working mediators
Highlights of the Negotiation Teaching 2.0 Initiative products that will be helpful to mediators, including the following topics:
- How commercial negotiators are often mistrained for international commercial negotiations
- Can you foster curiosity in your mediation clients?
- What your clients are likely to do wrong when using email
- Ethics traps when mediating/negotiating across cultures
- Why aren’t your clients happy when they “win”?

Learning about these negotiation concepts and techniques will make you a better mediator. This is a must-listen session for your mediator play book and successful practice!

THURSDAY, MAY 28, 2009 12:00 P.M. EASTERN: USING GAME THEORY TO UNDERSTAND, MANAGE, AND RESOLVE LEGAL CONFLICT
FEATURED SPEAKER: JAMES RING

James Ring of Chu, Ring & Hazel, LLP provides an overview of game theory, a field of study that uses principles of logic and mathematics to analyze, identify and illustrate the actions that "players" should take in order to secure the best outcomes for themselves in a wide variety of "games." The games in question – ranging from tic-tac-toe to simple and complex card games to thermonuclear war – encompass virtually every form of interaction in which the potential outcomes for each party depend, in whole or in part, on the choices made and strategies adopted by the other(s).

Mr. Ring will explore the following topics:

· Basic game-theoretic concepts

· How these concepts can be used by business lawyers and litigators to advance their clients' interests in commercial negotiations

· How commercial mediators can use these concepts to manage and resolve legal conflicts in the context of mediations

· A series of simple demonstrations will provide practical guidance on how to use game theory, as well as insight into some of its deeper implications for the legal system as a whole

Learning about these negotiation related concepts and techniques will make you a better mediator. This is a must-listen session for your mediator play book and successful practice!

WEDNESDAY, JUNE 17, 2009, 12:00 P.M. EASTERN: DIALOGUE MARKETING: LEADING EDGE MARKETING STRATEGIES FOR TODAY'S COMMERCIAL ADR PRACTICE
FEATURED SPEAKER: TAMMY LENSKI, Ed. D.

In 2008 Dr. Tammy Lenski published Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know. In the book Dr. Lenski offered practical strategies and tips for establishing and growing a successful practice. Dr. Lenski will present teleseminars in two separate sessions to help (and inspire) mediators to take your practices to the next level. The first session will cover “dialogue marketing,” and the second session (to be held in July 2009) will explore leveraging the Internet to market commercial ADR.

Lenski believes that marketing can't be a monologue any longer. One-way messages, projected outward to the market, are being met with an increasingly skeptical and information-overloaded consumer audience. Dialogue marketing is more than a fad -- it's taken hold at Fortune 500 companies, small solo practices, and even news media. This Teleseminar will show you why dialogue marketing is so critical for ADR providers and how to make the shift from monologue to dialogue.

Teleseminar participants will learn:

* What is “dialogue marketing”?

* Why dialogue marketing is so valuable and how ADR professionals are particularly well-suited to using it.

* Why word-of-mouth marketing is especially important to commercial mediators and arbitrators, and how to tap into it.

* The value of a focused target market for today's successful marketing strategy.

* Which marketing building blocks are essential for a new or seasoned professional?

Learning about these marketing concepts and techniques is a must-listen session for your mediator career game plan and successful practice!

THURSDAY, JULY 16, 2009, 12:00 P.M. EASTERN: LEVERAGING THE INTERNET TO MARKET COMMERCIAL ADR
FEATURED SPEAKER: TAMMY LENSKI, Ed. D.

In 2008 Dr. Tammy Lenski published Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know. In the book Dr. Lenski offered practical strategies and tips for establishing and growing a successful practice. Dr. Lenski will present teleseminars in two separate sessions to help (and inspire) mediators to take their practices to the next level. This is the second of the two sessions and builds on the “dialogue marketing” content explored in the first session.

No marketing today is fully effective without a viable web presence. An advertising-skeptical market, combined with a public that increasingly turns to the web to locate services local to them, means that many traditional marketing tools have declining returns. What's the good news? Leveraging today's web to more fully market a commercial ADR practice doesn't require you to be born with a geek gene. This teleseminar will explore user-friendly tech tools that are accessible, easier to learn, and can have resoundingly stronger results.

Teleseminar participants will learn:

* Why websites that are online brochures are becoming online dinosaurs.

* What a viable web presence means on today's Internet.

* How to help your market find you -- and come back for more.

* How to use social media effectively and without spending too much time at your computer.

* How to choose the best social networking platform for your marketing needs.

Learning about these marketing concepts and techniques is a must-listen session for your mediator career game plan and successful practice!