Build Referral Networks

Referrals from former and current clients, and friendly third parties, are among the most desirable sources of new business.  A referral base is the process by which other individuals refer mediation work or clients to an mediator. The most tangible benefit of a referral network is the generation of mediation work that will contribute to your firm's revenue. A secondary benefit that produces personal and professional satisfaction, is the recommendation of your firm from another individual who has confidence in your abilities. In either case, since the client has been referred by a friend or an individual in a position of trust, the client relationship often begins with a greater degree of confidence.  

There are two kinds of referral networks. One is a mediator referral source. The other is referral from clients or other "friendly third parties" who are not mediators. Both types of referral networks are important. However, one type may be more important for developing any particular practice. 

The first step in developing a non-mediator referral source is to evaluate your own practice to determine what type of referrals you are able and willing to accept. The next step is to identify potential referral sources. The best referral sources will have significant and repetitive contact with individuals who need your mediation services. These sources should be able to identify the needs of potential clients and have their trust in order to make a referral. Identifying friendly third parties and cultivating their confidence is time consuming. Patience and perseverance is essential. 

Mediate.com will send, on your behalf, a personalized edition of Mediation News for the 21st Century to your designated referral sources.

Personalized and attractive, all three newsletters allow you to elegantly promote your practice by providing useful information that clients and referral sources appreciate. Mediation News for the 21st Century is sent 6 times each year.  Workplace Resolution News and Family Resolution News are each sent 4 times each year.

In customizing each of the newsletters, your name, photograph or logo, and contact information are displayed.  You also provide the introduction to the newsletter and have a "spotlight" in the right margin.  You can choose the number of recipients that fit your practice – 100 to 1000 recipients, or contact us for a custom quote.  

Once an email address is listed, that email address is not available to others to avoid clients and referral sources receiving more than one copy of any of our newsletters.

Maintain contact with referral sources even when you are not working on a referred matter. This keeps your name in front of that source for the next referral.

It works. 

You can place a form on your website to collect email addresses of interested parties and send a email newsletter of your own right from your Website control panel.

Below is an example of how it would look on your Website.  

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